Commissioned Works and Long-Term Collaborations They sometimes transcend reality, transporting us to distant emotional and exotic spheres. His photographic stagings are as diverse and individual from season to season as the women’s fashion he depicted. In the front three exhibition rooms, we encounter fashion images for the luxury sector, for example, Newton’s interpretations of Yves Saint Laurent fashion, haute couture, and prêt-à-porter.
This new exhibition picks up where A Gun for Hire left off, showcasing photographs Newton shot mainly in the 1980s and ‘90s for high-paying ad agencies and corporate clients, mostly in and around Monaco. Self-ironically, he called himself “A Gun for Hire” – also the title of the posthumous exhibition of his commercial photography that was on display in 2005, first at the Grimaldi Forum in Monaco and then at his foundation in Berlin at the Museum für Fotografie. Brands at the Museum für Fotografie (Museum of Photography) presents over 200 photographs and features many unknown motifs from Newton’s collaborations with internationally renowned brands, such as Swarovski, Saint Laurent, Wolford, Blumarine, and Lavazza. When it came to composition and style, the photographer Helmut Newton did not differentiate between magazine editorials and brand assignments, which were often arranged through advertising agencies. Working and living in close companionship with his wife until his death at 83, his images remain as distinctive, seductive and orginal as ever.The Helmut Newton Foundation’s special exhibition Helmut Newton. In 1996, he was appointed Commandeur de l’Ordre des Arts et des Lettres by Philippe Douste-Blazy, the French Minister of Culture at the time. In 1990 he was awarded the Grand Prix national de la photographie in 1992 the German government awarded him Das Grosse Verdienstkreuz for services to German culture, and he was appointed Officier des Arts, Lettres et Sciences by S.A.S. Controversial scenarios, bold lighting, and striking compositions came to form his signature look. Newton preferred to shoot in streets or interiors, rather than studios. He first achieved international fame in the 1970’s while working principally for French Vogue, and his celebrity and influence grew over the decades. Born in Berlin, he arrived in Australia in 1940 and married June Brunell (a.k.a. Helmut Newton (1920-2004) was one of the most influential photographers of all time. Selected by his widow, June Newton, from over 300 photos featured at the 2011 exhibition “Helmut Newton Polaroids” at the Museum für Fotografie in Berlin, this collection captures the magic of Helmut Newton photo shoots as only Polaroids can. The legendary photographer Newton saved his test Polaroids, allowing a privileged and rare chance to see the tests from a selection of his greatest shoots over a period of decades. “Helmut Newton, Polaroids” is the latest book from Taschen featuring a collection of Helmut Newton’s test Polaroids.
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